Sunday 21 February 2010

In which I am distracted.

I settled down this evening with every intention of filling you in on this past week, including, as it did, First Born's 12th birthday bonanza. Unfortunately, Husband and I had the TV on and I was distracted by the latest advert to attract my scorn. So the proper bloggy update and celebration of the fact that we have managed to raise a human being to age 12 without killing or seriously maiming it will have to wait.

The advert that has me quivering with indignation is that one for Perle du Lait yogurt. Do you know the one I mean? The one where the plain, dowdy woman with no make-up and a couple of stainless steel clips stuck randomly in her hair grimaces her way through a pot of SOUR YOGURT OH THE HUMANITY! Her life is clearly devoid of joy and meaning.

Then she discovers Perle du Lait, a nice yogurt that is specially manufactured to be .........not sour, and she smiles her way through a pot. And lo! She is happy and content and all is right with her world through the miracle of coconut flavoured yogurt (incidentally: eugh. Yogurt should not be coconut flavoured. Ever). Or could it be because meantime someone has sneakily done her hair and make-up for her and improved the lighting and turned up the colour saturation? Do advertisers really think we are that dim? That we don't notice this stuff? Whatever they paid their advertising company, it was way too much.

Unless of course, eating this particular yogurt will indeed miraculously turn my hair into something worthy of the description "style" and apply make-up in the subtle and skillful way I have failed to learn over the last thirty-odd years. But I doubt it. I learned that lesson the hard way when I dutifully scoffed bowl after bowl of Ready Brek as a child and entirely failed to emit a warm orange glow on the way to school.

And frankly, if eating coconut flavoured yogurt is the price I would have to pay for perfect hair and make-up, then dishevelled and frumpy I shall remain.

12 comments:

  1. Oh this is funny! I saw that advert last night and also turned my nose up at it. However, I didn't even think about the coconut thing. Which is strange because I detest coconut. Coconut yoghurt is just wrong on so many fronts.

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  2. Oh yes, with you all the way on that one - ghastly advert. Must be the company (yoplait) - all their ads are dreadful (perhaps they work well in French before they are dubbed? Who knows.

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  3. It was a bit like a compressed episode of How to Look Good Naked lol. I noticed the colour saturation too and the great big fat lie. Eating coconut yoghurt, bounty bars or coconut milk doesn't bring lasting happiness. Eating Ferrero Rocher, however.........

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  4. I bought a tub and smothered my face in it. Now I feel like the woman in the advertisement!

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  5. I despise coconut and I was disgusted when I first saw this commercial this week. Ugh. Mute!

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  6. I think all ads for all dairy products are ridiculous and insulting. I think the promotion of dairy products in any form is insulting. I am not a fan of the entire dairy industry.

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  7. I haven't seen the advert, being a busy teacher and only able to watch Scrubs and Coronation Street, but I like coconut. Do you think I should try it? I'd like to be beautiful and immaculate.

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  8. Perhaps coconut yogurt is the perfect accompaniment to steak pie that smells like poo.

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  9. I have seen the advert, and even eaten the product (in France, unadvertised, in 2001). And you've seen me, yes? Un-made-up, hair uncut and scraped back in plait? See, it doesn't work. Or at least you need to keep eating it (but then I looked similarly poorly groomed when I was 21, though possibly more generally radiant).

    As I recall the yoghurt was a bit bland - I like my plain yoghurt to taste of yoghurt. Although I seem to remember the vanilla version was quite nice. I also like coconut. Hmm. Maybe I should try for a before-and-after photo...

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  10. Uck! Me too. Not that any flavour of yoghurt would improve me.

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  11. i think the tagline of the product is irresponsible. 'pleasure makes you beautiful'... ridiculous. What about all the people in our world who are unhappy with their looks and body? Hey... a yogurt can make you beautiful. To the people who came up with it, you deserve to be fired.

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  12. it is lovely and creamy .im not much into coconut but they are great

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